Privacy policy for the ELF Group

  1. General principles for the protection of personal data

  • Lawfulness, fairness

ELF will process personal data in a lawful and fair manner and in compliance with the rights of the data subjects under the legislation in force from time to time.

  • Transparency

When collecting personal data from persons or other sources, ELF will ensure that the data subject is appropriately informed in accordance with applicable legislation: A data subject is entitled to be informed at any time of the personal data being processed about him or her.

  • Purpose limitation

ELF will only process personal data for explicit and legitimate purposes. Personal data will only be used for the purposes for which they were initially collected.

  • Data minimisation
  • Accuracy
  • Storage limitation

ELF will ensure that personal data are not stored or otherwise processed for longer than is necessary for the specific purpose, unless otherwise provided by other legislation.

  • Integrity and confidentiality

ELF will take appropriate organisational and technical measures to ensure that any risk of loss, leakage, damage to and/or disappearance of personal data is minimised to the greatest extent possible.

  1. Responsibility for personal data

Who we are

Data controller

  1. Purpose of and legal basis for the processing of personal data


Legal basis

The right to withdraw consent

  1. Personal data processed by the ELF Group

Sensitive personal data

  1. When and how personal data are processed

  • Negotiation of contracts, preparation of contracts of sale and lease agreements and the completion and execution thereof;
  • Registration in reservation lists, lists of prospective buyers and tenants, etc.and showings and open house viewings;
  • Release of newslettersandongoing campaigns, competitions, etc.;

Companies in the ELF Group also process personal data in connection with other activities related to certain services, including:

  • Customer service and administration;
  • Development and administration of services and the ELF Group’s business;
  • Marketing of services and products;
  • To protect the ELF Group and its business against fraud; and
  • To meet statutory requirements.

We collect personal data in the following circumstances:

  • Where you fill in forms on websites owned by companies in the ELF Group; and
  • Where we receive personal data in writing, over the phone or otherwise directly from a data subject on or without request.
  1. Third parties and the processing of personal data

Personal data collected from third parties

The ELF Group registers and processes personal data collected from third parties, including from:

Disclosure of personal data to third parties

  1. The rights of the data subject

  • Right to access personal data (right of access)
  • Right to rectification [correction]

You have the right to have any inaccurate or incomplete data about you rectified.

  • Right to deletion (“right to be forgotten”)
  • Right to restriction of processing
  • Right to transmit data (data portability)
  • Right to object
  1. Storage period

Applications for vacant positions will be stored for a maximum of six months.

  1. Right to complain

  1. Other terms

Amendments to the privacy policy

Security measures


ELF Development A/S

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